Example checkup for Garlic Press Co.
This is a made-up store. Your checkup uses your own reports and costs. In your own report, you tick Done as you make each change; here the boxes are switched off.
You could save about $151.96 a month
From Aug 17, 2026 to Oct 15, 2026 (60 days) you spent $1,074.30 on ads. After what each product costs you, those ads lost $28.69.
Some of your ads make money, which hides how much the others lose. Pausing only the ones that lose keeps the ones that earn.
Ads cost 10% of all your sales, from Aug 17, 2026 to Oct 15, 2026.
Apply all fixes in one upload
In your own checkup, you can download one file that makes every change below at once, instead of clicking through each one. Here it's switched off.
This file only pauses ads and blocks searches. It never raises a bid or a budget.
Campaigns still spending that you may have forgotten
Campaign "Auto - Old Test" is still running and losing money
It has been running for 236 days. Over the 60 days in your reports it spent $168.00, and the sales it brought in left $38.95 after product costs, a $129.05 loss.
- You spent $168.00 on this over 60 days.
- After what the product costs you, it lost $129.05.
- Could save about $64.53 a month.
How to do it
Campaign Manager → Sponsored Products → "Auto - Old Test" → set the status to Paused.
Keywords that spend but never sell
"garlic grater" (phrase) has never made a sale
Spent $38.50 on 62 clicks over 60 days and never made a sale. For this product we'd expect a sale within about 16 clicks.
- You spent $38.50 on this over 60 days.
- After what the product costs you, it lost $38.50.
- Could save about $19.25 a month.
How to do it
Open campaign "Manual - Broad - Press" → ad group "Press - broad" → Targeting → find "garlic grater" (phrase) → set it to Paused.
"ginger garlic press" (broad) has never made a sale
Spent $27.80 on 41 clicks over 60 days and never made a sale. For this product we'd expect a sale within about 16 clicks.
- You spent $27.80 on this over 60 days.
- After what the product costs you, it lost $27.80.
- Could save about $13.90 a month.
How to do it
Open campaign "Manual - Broad - Press" → ad group "Press - broad" → Targeting → find "ginger garlic press" (broad) → set it to Paused.
Keywords that sell, but not enough to pay for themselves
"best garlic press" (broad) is losing money
Spent $74.00 and made 4 sales, which left $31.16 after product costs — a $42.84 loss over 60 days.
- You spent $74.00 on this over 60 days.
- After what the product costs you, it lost $42.84.
- Could save about $21.42 a month.
How to do it
Open campaign "Manual - Broad - Press" → ad group "Press - broad" → Targeting → find "best garlic press" (broad) → set it to Paused.
"garlic rocker mincer" (phrase) is losing money
Spent $43.00 and made 5 sales, which left $23.45 after product costs — a $19.55 loss over 60 days.
- You spent $43.00 on this over 60 days.
- After what the product costs you, it lost $19.55.
- Could save about $9.78 a month.
How to do it
Open campaign "Manual - Rocker" → ad group "Rocker" → Targeting → find "garlic rocker mincer" (phrase) → set it to Paused.
"garlic rocker" (exact) is losing money
Spent $42.00 and made 6 sales, which left $28.14 after product costs — a $13.86 loss over 60 days.
- You spent $42.00 on this over 60 days.
- After what the product costs you, it lost $13.86.
- Could save about $6.93 a month.
How to do it
Open campaign "Manual - Rocker" → ad group "Rocker" → Targeting → find "garlic rocker" (exact) → set it to Paused.
Searches that spend but never sell
Shoppers searching "garlic press replacement parts" never bought
Spent $32.30 on 38 clicks over 60 days and never made a sale. For this product we'd expect a sale within about 16 clicks.
- You spent $32.30 on this over 60 days.
- After what the product costs you, it lost $32.30.
- Could save about $16.15 a month.
How to do it
Open campaign "Manual - Broad - Press" → ad group "Press - broad" → Negative targeting → Add "garlic press replacement parts" as a negative exact keyword.
Your ad on the product page of B0C7MN4XQ2 has never made a sale
Spent $36.90 on 41 clicks over 60 days showing on that product's page and never made a sale. To stop it, add B0C7MN4XQ2 as a negative product target in this ad group.
- You spent $36.90 on this over 60 days.
- After what the product costs you, it lost $36.90.
Products whose ads lose money
Ads for Stainless Steel Garlic Press lose money overall
Across all your ads over 60 days it spent $872.30, and the sales it brought in left $841.32 after product costs, a $30.98 loss.
- You spent $872.30 on ads for this product over 60 days.
- After what the product costs you, it lost $30.98.
Ads for Garlic Rocker Mincer lose money overall
Across all your ads over 60 days it spent $85.00, and the sales it brought in left $51.59 after product costs, a $33.41 loss.
- You spent $85.00 on ads for this product over 60 days.
- After what the product costs you, it lost $33.41.
Product pages that may be turning shoppers away
Shoppers visit Garlic Rocker Mincer but rarely buy
1,100 shoppers visited and 2% bought, against 11.9% for your typical product. People visit but don't buy. More ad money won't fix this; look at the photos, price and reviews first.
- You spent $85.00 on ads for this product over 60 days.
How we decided
- Sales can take up to 7 days to show up, so we ignore the most recent 7 days of daily numbers.
- We never call a keyword a dud before it has had at least 15 clicks.
- We wait for twice as many clicks as it normally takes your product to make a sale.
- When we can't tell how often shoppers buy your product, we assume 1 in 10 clicks becomes a sale.
- A keyword that made sales is only called a loser after it has spent at least $20.
- A campaign counts as forgotten when it has been running for at least 120 days.
- A forgotten campaign has to have spent at least $50 to be worth flagging.
- A product is only called a money-loser in ads after at least $50 of ad spend.
- If a product keeps less than 15 cents of each sales dollar after costs, ads rarely pay for themselves.
- Products priced under $15 are held to a stricter test, because there is little to spend on ads.
- For products under $15, we say don't advertise when they keep less than 25 cents of each sales dollar.
- We only judge a product page after at least 100 shoppers have visited it.
- A product page looks weak when it converts at less than half the rate of your similar products.
- We only compare product pages once at least 3 of your products have had 100 or more visitors.
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